Who runs the world? Girls, obviously. But really, as a video production company, we love working with woman-owned businesses. Especially for their storytelling video production needs. We know that nothing connects people more to another person, or business, than getting to know their story. When it comes to women-owned businesses, those stories are often particularly inspiring.
What is Storytelling in Video Production?
Creative storytelling in video production is the art of using visual and narrative elements to create a compelling and memorable story for any company or in this case, a women-owned business. It involves crafting a cohesive narrative that engages the audience emotionally, captures their attention, and communicates a message or theme. 88% of marketers say video is an important part of their marketing strategy, so it probably should be for yours, too.
Shoot Your Shot, Ladies
We told our story in a recent TikTok as a pitch to a local outdoor clothing company, Halfdays. We think their story is worth sharing and we definitely let them know it in our pitch. That’s right, we publicly pitched this badass woman-owned company with a storytelling video production offer. And.. guess what? We were able to grab the attention of a co-founder in 47 minutes. Watch the TikTok below. We hope it inspires a little bit of a “shoot your shot” and some “God, I love being a woman” feels.
How Can Storytelling Video Production Connect Women-owned Businesses?
Life is all about connecting. Storytelling does a great job of connecting women-owned businesses. So, now that we’ve established that storytelling video production is a powerful tool, how exactly does it benefit women-owned businesses? Let’s get into it.
Building Trust & Authenticity:
- Shares founders’ journeys & values for a genuine connection.
- Highlights shared experiences to show women entrepreneurs aren’t alone.
Empowering & Inspiring:
- Showcases inspiring journeys of successful women entrepreneurs.
- Projects confidence & expertise, combating potential bias.
Creating Opportunities for Collaboration:
- Attracts potential partners who share similar values & goals.
- Builds a support network with mentorship & collaboration opportunities.
Additionally:
- Highlights female achievements in traditionally male-dominated fields.
- Celebrates the diversity of women-owned businesses across industries.
Your Partner in Storytelling Video Production for Women-owned Businesses
So, if we haven’t been clear enough: we love telling stories through video production. Especially when badass ladies own those businesses. If we sound like the type of video production company you’d like to tell your brand’s story, please reach out!
