It’s no secret that video is a staple component of any business’s marketing strategy. Whether you’re a mom-and-pop shop or you’re a huge international corporation, filming business video content can help propel your brand to new heights. It’s one of the best mediums out there you can use to let your audience know who you are, what you stand for, and what your services are. In fact, 90% of users say that seeing a video about a product is helpful in the decision-making process.
As one of the leading Denver video production companies ourselves, we know a thing or two about crafting compelling, powerful video content for clients across all industries. Let’s explore how partnering with a professional video production company here in the Mile High City can elevate your brand and drive substantial growth.
How a Denver Video Production Company Can Help Grow Your Business
Want to see the numbers? Hey, we get it. It’s one thing when a video production company tells you that professional video production is effective and will help you. It’s another when you see the proof in the pudding.
Professional video production services, like our team here at One Forty Films, can pack a pretty powerful punch. It’s reported that 96% of people have watched videos to learn more about a business’s products or services, and 84% of them made a purchase after watching a video. 69% of people prefer video to learn about a product or service over other methods.
The fact of the matter is this: with 85% of U.S. audiences watching videos online, it would be a big mistake to not take advantage of professional video production–period.
So, What Does a Video Production Company Do?
Whether you need help curating lo-fi videos for TikTok or you could use a hand in creating high-quality commercial videos for your business advertising, a video production company can be the key ingredient between a wildly successful video and a video that falls flat. We’ll not only let you know what kind of video would be best for your needs, but we’ll be by your side from start to finish, from concept ideation to production to launch.
Types of Denver Businesses Who Can Benefit from Video Production
Video production is a versatile tool that can benefit businesses across various industries. Here are a few examples of the types of Denver businesses that can gain from professional video content:
- Tech Startups: Videos are a great way to showcase innovative products and services with explainer videos and product demos.
- Retail and E-commerce: High-quality videos can help drive sales with compelling product videos and customer testimonials.
- Real Estate: Videos (especially those created by a professional Denver video production company) can help highlight properties through virtual tours and promotional videos.
- Healthcare: Videos are invaluable tools for patient education, dispensing valuable health information, help with training, and more.
- Non-profits: Video production can be used to help non-profits promote their cause, educate their audiences, and raise awareness for their campaigns.
- Hospitality: This one’s an obvious one, but it’s still worth mentioning! Videos for any sort of hospitality business is indispensable for attracting new guests and staying top-of-mind for loyal guests.
9 Ways Commercial Video Production Can Help Your Business Grow
There are so many ways professional video production can help your business grow, but we’ve compiled together the top nine things it can do to help your business thrive:
1. Enhance Brand Awareness:
Professional video content can significantly boost your brand’s visibility. Engaging videos are more likely to be shared on social media, expanding your reach, and attracting new audiences.
2. Improve SEO Rankings:
Search engines love video content. If you use a Denver video production company agency to help you craft videos for your website, you can boost your search engine rankings, which makes it a heck of a lot easier for potential customers to find you.
3. Boost Conversion Rates:
There’s a reason you’re seeing so many videos nowadays—whether it’s a video on your website, a video on YouTube, a TikTok, or a social media ad, videos motivate people to listen. According to WPPool, adding a video to your landing page can increase conversions by 80%. You read that right. 80%! Not only that, but studies have shown that 74% of users who watch an explainer video about a product, or a service have subsequently bought it. Whether it’s making a purchase, signing up for a newsletter, or contacting your business, video content can do wonders to drive conversions.
4. Build Trust and Credibility:
Trust is a fundamental element to good business—no matter what industry. High-quality, well-developed videos show your audience that your brand means business and that they can trust you and your services or products. In other words, you can use videos to show that you can walk the walk and talk the talk. Whether it’s customer testimonials, behind-the-scenes footage, brand videos, or social media videos—all of it can all contribute to a stronger brand reputation.
5. Enhance Social Media Engagement:
According to Sprout Social, short-form video delivers the highest ROI compared to other marketing trends and will secure more investment in 2024 than any other format. Pretty crazy, right? Video content is simply invaluable on social media platforms. Creating shareable, authentic, short-form videos will help drive engagement, grow your following, and build a loyal community around your brand.
6. Provide Better Customer Support:
This is an especially pertinent point for businesses like tech startups. Professional instructional videos and how-to guides can help your customers understand your products or services better, reducing the need for extensive customer support and enhancing the overall user experience.
7. Create Memorable Content:
Stories are inherently memorable, but if you tell them in just the right way via video, they’ll stick with audiences long after they’re done watching. The brain is wired to process information in story form, meaning a well-crafted narrative is more likely to resonate with viewers and stay top of mind.
8. Adapt to Multiple Platforms:
Professional video production companies can create content tailored for various platforms, from your website and YouTube to social media channels like Instagram, Facebook, and LinkedIn. This versatility ensures your message reaches your audience wherever they are.
9. Foster Emotional Connections:
It goes without saying that videos are extremely powerful at eliciting emotions and cultivating deep connections with viewers. By telling a compelling story through video, you can create a strong emotional bond with your audience, instantly fostering loyalty and long-term relationships.
The Best in Denver Video Production
At One Forty Films, we love what we do, and we’re damn good at doing it. As far as Denver video production companies go, we know we stand above the rest due to our commitment to excellence, innovative ideas, and quality work (check out our portfolio!). Lifting businesses up with outstanding video content is what we do best. Reach out to us if you’re interested in taking your brand to new heights through quality video production services.
