In the ever-evolving landscape of healthcare marketing, one medium stands out as a dynamic and impactful tool: medical marketing videos. However, creating videos that truly engages and informs an audience requires a strategic approach. After all, video marketing (and the internet in general) are always changing—it’s important to make sure the video content you’re releasing accounts for that. In this blog post, you’ll hear from a qualified and trained Denver videographer about all the latest and greatest tips and practices you need to know when crafting your next medical marketing videos.
Humanize Your Healthcare Professionals
Instead of merely showcasing your medical team’s credentials with business videography, consider showing off your team’s idiosyncrasies and unique things that make them, them. Share their stories, passions, and dedication to patient care. Show potential patients the human side of your team! When viewers can connect with your team on a personal level, trust and loyalty naturally follow. In our experience as Denver videographers, this paves the way for stronger patient experiences and, ultimately, better treatment outcomes.
Focus on Patient FAQs
Every healthcare practice deals with their fair share of patient questions—and we’re willing to bet there are some that you feel like you’re asked day after day! Knock two birds out with one stone and utilize business videography as a tool to help you answer FAQs from patients. Addressing common concerns and queries not only provides valuable information but also demonstrates your commitment to patient care. Real-world problem-solving builds trust and positions you as an authority in your field. This is an especially great idea to tackle using short form social media videos, which we will touch upon in a bit.
Take Audiences on a Behind the Scenes Tour
Offer an exclusive peek behind the scenes at your healthcare practice so patients can get a feel for the environment they should expect when they come to their appointment. You can showcase your staff, innovative technologies and procedures, and even state-of-the-art equipment. Creating business videography videos like this helps patients who struggle with anxiety to feel more grounded and informed prior to their appointment. That way, they’ll feel more at ease during their visit.
Host Q&A Sessions
Allow your network to submit questions to your team and arrange time to sit down and answer those questions with your medical experts. These sessions allow for audience engagement, allowing viewers to interact directly with healthcare professionals. Interactions like this are fundamental to building trust and strengthening your credibility.
Social Media Videos
Healthcare practices should be using social media as a way of reaching out to younger demographics, and business videography is a great way to tackle that. TikTok and Instagram aren’t going away any time soon, and they’re a gold mine of opportunity when utilized correctly.
These short clips can serve as teasers, piquing curiosity and driving traffic to your longer, more informative videos; they can also serve as ways to give general advice or practical tips. You could even use social media videos as a way to show your healthcare practice’s culture. Better yet, could create business videography video series with topics that are relevant to your healthcare practice’s specialty.
The second most popular language in the United States is Spanish, followed closely by Chinese. If you live in a metropolitan area, it’s important to invest time and resources into crafting videos and subtitles that reach these patients. This simple move not only broadens your reach to non-English-speaking communities but also demonstrates inclusivity and a commitment to patient accessibility.
Business Videography Can Elevate Your Healthcare Practice to New Heights
Medical marketing videos are a potent medium for connecting with patients, educating the public, and establishing your healthcare brand as a trusted authority. By adopting unconventional approaches and incorporating unique content ideas, you can create videos that stand out in a crowded digital landscape.
If you’re feeling overwhelmed by the “how” of bringing your video ideas to life, don’t hesitate to reach out to our team at One Forty Films. We pride ourselves on helping healthcare practices make the most of their online presence through business videography.