Sharing content nowadays is as easy as a swipe or a tap. However, creating content that resonates with your target audience is a whole other story. Especially in the medical industry, it can be difficult to create content people actually engage with. Video content is one of the most lucrative and popular ways to boost brand awareness and to get people interested in your business or practice right now. With the right strategies, you can effectively leverage business videography on social media platforms to engage your audience, boost your online presence, and reach your medspa or medical practice’s business goals.
In this blog post, we’ll share some key pieces of advice to help you create shareable video content that truly connects with both patients and potential patients.
Know Your Audience
Before diving into video creation of any kind, it’s essential to understand your target audience inside out. Who are they? What are their preferences? What health or wellness topics interest them? By knowing your audience, you can tailor your video content to address their specific needs and concerns. Whether it’s skincare tips, patient testimonials, or informative videos about medical procedures, align your business videography content with what matters most to your viewers.
Keep It Concise
In the fast-scrolling world of social media, attention spans are short. To grab and maintain your audience’s attention, keep your videos short and sweet. Try to create videos that are one to three minutes in length. If you have a lot to say, consider breaking it down into a series of shorter videos. Snappy, informative content is more likely to be shared than long-winded content.
Now, this isn’t to say you need to vie for Hollywood-level production, but it’s in your best interest to ensure your videos are high-quality. Invest in good lighting, clear audio, and steady shots for all of your business videography needs. Videos with poor production quality can be distracting and may not convey the professionalism and expertise you want to showcase. Display these videos on your website’s “about” page as well as your social media platforms.
Now, there is one caveat here; if your medspa or medical practice looking to attract younger audience members or simply wants to create a more friendly, authentic brand persona, it pays to create lo-fi content for Instagram reels and TikTok. Lo-fi video content is typically captured on a mobile device and offers a behind-the-scenes or on-the-go content. Now, lo-fi doesn’t mean low quality! On the contrary, lo-fi business videography content is approachable, authentic content that really gets people interested in your practice and your work. Some good examples of lo-fi video content for medical practices are: “A Day in the Life of Being a Heart Surgeon”; “How We Prep Our Patients for Their First Botox Procedure”; “A Derm Resident’s Morning Routine”.
No matter what kind of business videography content you want to dole out, a great way to engage your audience is by offering educational content. Share insights about various medical procedures, skincare routines, or health tips. Position yourself as a professional and a trusted source of information. By empowering your audience with knowledge, you not only build trust with them, but you also increase the likelihood of your content being shared.
Show Your Human Side
People connect with people, not just brands or services. Showcasing the human side of your medical practice or medspa can be incredibly powerful. Share behind-the-scenes glimpses, introduce your team, or even highlight patient success stories (with their consent, of course). These personal touches will do wonders to humanize your practice.
Consistency is key to building an engaged audience. Develop a content calendar and stick to it. Regularly posting videos keeps your audience coming back for more. Whether it’s a “Wellness Wednesday” series or “Treatment Thursdays,” having a consistent schedule helps your audience anticipate your content.
Interact with Your Audience
While it can be difficult to keep up with content engagement, especially if you’re running a successful medical practice or medspa, it’s important to give it your all as often as you can. Respond promptly to comments and messages on your social media platforms, and if you feel as though you’re falling behind, train one of your administrative employees so they can tackle it when you’re slammed with work. Building a community around your content fosters loyalty and encourages sharing.
Accessibility, accessibility, accessibility. Many users watch videos on social media without sound, especially on mobile devices. Other users are hard of hearing and rely on subtitles to consume content. To ensure your business videography content reaches as many viewers as possible, take the extra time to include captions in your videos. This will help with reach and engagement.
Finally, don’t forget to ask your audience to share your content! A simple call to action at the beginning or end of your video can go a long way. Whether it’s a request to “tag a friend who needs to see this” or an invitation to “share this video with someone who might find it helpful,” prompting your viewers to take action can boost your content’s shareability.
Entrust Your Business Videography Needs to a Denver Videographer
Creating shareable video content for medical practices and medspas is challenging work, and to get it right, you need a meticulous, thoughtful approach. Luckily for you, our team here at One Forty Films is well versed in business videography for medical practices. If you need an extra hand with your social media content creation, we’re the team for the job.