Businesses across all industries are always scrambling to come up with newer, better ways to attract new customers to their businesses. Videos, whether it be through TikTok, YouTube, Facebook, Instagram, or your website, are easily digestible, accessible, and sharable, which is why working with Denver business videographers is so popular nowadays. According to wave.video, videos on social media generate 1200% more shares than text and images combined, and our brains process visuals 60,000 times faster than text. But, you may be asking yourself: are business videos right for my business?
The quick answer to this question is yes! Denver business videographers can help corporate businesses, small businesses, hospitality companies, and even real estate groups meet and surpass their business goals. Below, our team here at One Forty Films dives into how impactful business videography can be in different industries.
Videography for Corporate Companies
Utilizing videography in the corporate world has been a staple in marketing strategies for decades—and for good reason. Whether it’s for advertisements, company videos, training videos, online courses, or social media videos, corporate videography is a great way for businesses to encourage employee growth, showcase company culture and services, and solidify company credibility.
Healthcare is one of the most complex sectors out there, mainly because it deals with people’s health, which can be a sensitive topic for patients and their families. One of the ways to mitigate patient anxieties during their visits to clinics, hospitals, or other healthcare practices is through effective communication.
Videos are an excellent way to meet this need. For example, videography can be used to break down complex medical procedures for patients, while video tours of the hospital or medical center itself can give anxious patients a sense of control and comfort before visiting. Videos can also showcase welcome messages from doctors and other healthcare professionals to show the personal, human side of your practice. Overall, with the help of Denver business videographers, healthcare industry professionals can strengthen patient experiences and improve provider-patient relationships, both of which can contribute to better healthcare outcomes.
Videography for Small Local Businesses
Small local businesses oftentimes struggle with getting the word out about their business and their products, especially if their marketing budget is tight. However, with social media videography and business videography, the return-on-investment they’d experience is more than worth it. According to WebFX, “50% of all consumers use videos to help them make shopping decisions.” Thus, by working with Denver business videographers to create promotional and informative videos for social media, small business owners can showcase their unique selling points, history, products, and processes–all of which can help differentiate them from their competitors, boost brand awareness, drive conversions, and attract new customers.
Videography in the Hospitality Industry
The hospitality industry thrives on creating immersive experiences, and videography is a perfect way to do just that. Hotels, resorts, and other tourism-related businesses can show off their rooms, facilities, amenities, local attractions, and cuisine through virtual tours, and can use social media videography to help showcase the brand experience to younger audiences. By incorporating video content into their marketing strategy, hotels, resorts, and other hospitality businesses can more easily show off their brand identity and pull in new leads via a visual marketing experience.
Real Estate Groups
Well-executed videos and virtual tours can be game changers in the real estate industry. With virtual tours, clients can view properties from the comfort of their own homes, and real estate agents can save time and money. Plus, videos and virtual tours can also help clients from different areas of the country get familiar with properties they’d otherwise never see. According to surveys by NAR–the National Association of Realtors– 44% of the home buyers start their property search online while 73% of the buyers and sellers like working with real estate agents who use videos. In addition, properties listed with videos get four times the inquiries of properties listed without videos.
Denver Business Videographers Can Help Your Business Thrive
Videography is an incredibly flexible and versatile marketing tool that can help businesses from every industry reach new heights of success. Our Denver business videographers here at One Forty Films have been helping businesses leverage the power of this visual medium for years–we know what it takes to reach your target audience, and we have the skills, equipment, and know-how to do it right. No matter what industry you’re in, videography should have a place in your marketing strategy.