There’s no question that video is one of the most powerful communication tools available to businesses today. Video allows you to convey messages in a way that is far more engaging and memorable than other methods like email or text-based communication. By utilizing highly engaging, professional business videography, you can more effectively communicate your message, product, and company culture to an audience. Here’s how our Denver videographers tackle the world of video marketing for businesses.
The Science Behind it All
According to Pop Video, 90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text. This means that your audience is far more likely to remember and engage with information that is presented to them in a video format.
One of the barriers to entry when attempting to engage your idea demographic is their attention span. Today, we are constantly inundated with content. Our devices hold endless amounts of information and people can only realistically be gazing at the images in front of them for a few seconds until their thumb drags the screen to scroll. That means that your Denver videographers need to understand how to be engaging to your viewer from the second their eyes hit the screen.
Reaching Your Audience
Not only is video more engaging than other forms of communication, but it also allows you to reach a larger audience. With businesses increasingly operating on a global scale, it’s important to be able to reach your audience no matter where they are. Business videography is the perfect tool for this, as it can be easily shared and accessed by anyone with an internet connection.
Additionally, social media users who are within your target demographic will be inclined to share your business videography collateral if it is relevant to their interests. It doesn’t take a marketing marvel to understand that in-audience social shares are like gold!
Professional Business Videography
There are a number of reasons why you should hire a professional business videographer instead of attempting to produce videos yourself. First and foremost, professional videographers have the experience and expertise necessary to produce high-quality videos that will engage your audience. They know how to capture the right shots, use the right lighting, and edit footage to create a polished final product.
Additionally, professional Denver videographers have the equipment necessary to produce high-quality videos. This includes camera equipment, lighting equipment, and editing software. If you attempt to produce videos yourself, you may not have access to all of the necessary equipment, which will result in lower-quality videos.
Denver Business Videographers
One Forty Films’ professional videographers can help you create a video strategy that aligns with your overall marketing strategy. They can help you identify your target audience and develop videos that are relevant to their interests. By working with professional Denver videographers, you can ensure that your videos are high-quality, engaging, and effective in reaching your target audience. So if you’re looking for the most effective way to communicate with your audience, business videography is the answer – and One Forty Films is here to help.