3 Key Reasons Why Professional Videography Services Are Critical to Creating Effective Online Courses

by | Nov 22, 2022 | Online Courses

Whether you’re a business owner, educator, or influencer, there’s one thing for sure: online courses are an increasingly popular way of earning a passive income while solidifying your brand’s expertise. And to film an online course that’s effective, polished, and engaging, most would agree that having a professional online course videographer in your corner is the best move. The only problem? Filming an online course with a proper online course videographer can get pricy.

While you may be tempted to pick up an old camera and dust off your iMovie editing skills to patch an online course together yourself, hear us out. There are quite a few benefits to going with a professional videographer instead.

First Impressions Matter

As the saying goes, you never get a second chance to make a first impression. If your videos are poorly lit, the camera is shaky, the audio is spotty, or the whole video is generally unprofessional looking, three things are going to happen:

  1. The information you’re trying to get across in your video will be lost. Instead of being engaged with what your course is supposed to teach, your audience will be distracted by how unprofessional everything is looking.
  2. They’re going to click away, and chances are they’re going to complain to you about it. No one likes to feel as though they’ve been bamboozled, especially if they’ve paid their hard-earned money to access the content your online course promised.
  3. You’ll damage your brand’s credibility: If there’s one thing that brands across industries want to guarantee their customers and clients, it’s a quality product. Should your video not be planned and executed properly, people are going to develop a new opinion of your brand—and it won’t be a good one.

A high-quality, engaging video will make all the difference in whether someone decides to enroll (and stay enrolled!) in your online course—which brings us to our second point.

Online Course Videographers Know Their Stuff

We live in a world with shortened attention spans, and let’s face it—it’s only getting worse. According to recent studies, our attention spans have shrunk down to a mere eight seconds. Yep, you read that right! You have eight seconds to capture your audience’s attention before they get ultimately distracted. Professional online course videographers are explicitly trained to know what makes their target audience’s tick. They are experts at writing, storyboarding, filming, and editing online course videos that capture and keep people’s attention. Not only that, but they have the equipment and experience to create beautiful, captivating, and meticulously edited online courses that your audience will love. Translation? You’ll get more audience members coming back for more courses in the future when you work with a pro.

It’ll Help You Save Time, Energy, and Money in the Long Run

Hiring a professional videographer might seem like an added expense upfront, but it can actually save you time (and money) in the long run. When you work with a videographer, they’ll handle everything from setting up and tearing down their equipment on shoot day to editing your footage in post-production. This frees up your time so you can focus on other aspects of your business while the pros worry about perfecting your online course.  

There is a lot more that goes into creating quality visual content than meets the eye. Think about it this way: creating just a 10-minute video can oftentimes take anywhere from 1-3 hours to storyboard and plan, 5-7 hours to film, and 10 hours to edit and perfect. And that’s a generous estimate! Online courses can contain dozens of 30-minute long classes, so that time really starts to add up. It goes a long way to hire someone on your team who can keep things organized, professional, and on schedule – and will hand you a stunning product at the end as well!

Filming an Online Course Can Be a Fun, Exciting, and Rewarding Experience

If you’re serious about creating an effective online course, securing the help of a professional online course videographer should be at the top of your to-do list. From making a great first impression to increasing retention rates, investing in quality video production will pay off in a big way.

If you’re ready to bite the bullet and invest in quality professional videography services, our team here at One Forty would love to chat. Click here and we’ll get the ball rolling together.

one forty films denver jill coates

I come from a family full of entrepreneurs. I’ve grown up alongside those with a deep passion for building a successful business and experienced firsthand the work ethic it requires to be a visionary in a specific market. Because of this background, I have a deep passion for creating the tools to help businesses succeed.

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