In a world full of IG reels, TikTok, and YouTube, it’s easy to say that videos aren’t going anywhere. We aren’t just telling you this because we’re business videographers either! In fact, 89% of individuals report that video viewing has influenced them to buy a product or service. So now that we know how important hiring a business videographer is, let’s get into everything else there is to know about them.
What Does a Business Videographer Do?
In short: a business videographer works with companies to create videos for internal and external use. Working with a video production company means you don’t have to worry about filming, staying on brand, or any of the other nitty-gritty elements. Business video production is different from regular video production in the ways that business videos are made to achieve certain goals. These goals include: promoting products, training employees, or communicating with customers. By targeting specific audiences, business videographers are able to convey company messages effectively to increase sales or boost brand awareness.
Types of Business Videos
There are countless different types of industries, so as you may have guessed, there are countless types of business videos.
Product Videos
Product videos are great for showcasing your goods and services in action. Business videographers will typically highlight the features, benefits, and uses. In fact, 91% of people surveyed admit they’d like to see more brand videos from businesses!
Promotional Videos
These types of videos are designed to catch the attention of your audience and encourage them to action, whether it’s directly purchasing your product or signing up for a service.
Company Culture Videos
Company culture videos are a great way to showcase your company’s values, team dynamics, workplace environment, and all-around culture. By uniquely showcasing these, you can attract top talent.
Testimonial Videos
In these types of videos, a business videographer will feature happy customers or clients sharing their positive experiences. Testimonial videos are powerful social proofs that can greatly influence customer buyer decisions.
Internal Training Videos
The name may give it away, but internal training videos are a great way to train new or current employees. Business videographers create these videos in a way to engages employees while providing them with valuable information and guidance.
Other Types of Business Videos:
- Explainer Videos
- Tutorial/Instructional Videos
- Event Highlight Videos
- Social Media Videos
- Recruitment Videos
- Customer Support/FAQ Videos
- Behind-the-Scenes Videos
- Case Study Videos
- Webinar/Conference Videos
- Brand Story Videos
- Sales Pitch Videos
10 Benefits of Professional Videography for Your Business
There are many benefits of having a business videographer on your side. Companies use business videos in so many different ways, including (but not limited to) these 10 reasons:
- Enhanced Brand Image: Professional videos can elevate your brand image and credibility.
- Increased Engagement: Videos capture attention and keep viewers engaged, leading to higher retention rates.
- Improved SEO: Video content can improve your website’s SEO and attract more organic traffic.
- Better Communication: Videos can convey complex messages concisely and compellingly.
- Higher Conversion Rates: Engaging videos can lead to higher conversion rates and increased sales.
- Versatility: Videos can be used across multiple platforms and channels for maximum reach.
- Showcase Expertise: High-quality videos can showcase your expertise, products, and services effectively.
- Competitive Advantage: Businesses with professional videos often stand out from competitors and attract more attention.
- Emotional Connection: Videos can create a strong emotional connection with your audience, leading to increased loyalty and trust.
- Shareability: Compelling videos are more likely to be shared on social media, expanding your brand’s reach organically.
How to Choose the Right Business Videographer
In a world where the average human attention span is only 8 seconds, it’s important that business videographers can quickly and efficiently get their point across. When choosing the right videographer for your business, consider their experience and expertise in your industry. A videographer familiar with your niche will understand the messaging that resonates with your audience. Additionally, consider their portfolio and past projects to gauge the quality and style of their work. Communication is also crucial; ensure that the videographer understands your vision and can bring it to life effectively. Finally, don’t forget about budget and timelines; find a videographer who offers competitive pricing without compromising on quality and can deliver within your desired timeframe.
Tips for Working With a Business Videographer
- Communicate goals, vision, and expectations with your business videographer.
- Trust their expertise. They know what they’re talking about.
- Provide feedback, answer questions, and brainstorm with your business videographer.
- Plan the timeline, shooting schedule, and locations in advance.
- Provide necessary resources (talent, equipment, props, location)
- Be flexible and open to adjustments and changes as needed.
- Review and approve video drafts honestly.
- Maintain communication throughout the editing period.
- Don’t be afraid to ask questions!
Elevating Your Brand Through Visual Storytelling
So, if we haven’t convinced you yet, no matter what niche your brand is, you can benefit from the expertise of a business videographer. Whether you’re showcasing products, telling your brand’s story, or engaging with your audience, the expertise of a business videographer can elevate your brand’s presence and impact. If you have any questions or would like to check out our portfolio just reach out!
