As a business owner, a great way to reach more people and grow your brand is by creating an online course. This is one of the greatest ways to connect with your audience and share insider information regarding your area of expertise. But, there’s a catch–creating an online course is challenging to get right. Now, most of the traits that make an online course shine depend on what topics you’re wanting to cover, what your overall goal is, and what your brand personality is. However, there are three foundational elements that you’ll find in almost every amazing online course out there.
Let’s get into it.
Structured, Quality Content
The first key element of creating an online course that is impactful is structured, quality content. Make sure to do your research and collaborate closely with your videographer and in-house team to create an online course curriculum that is linear, focused, and most importantly, interesting! If you’re struggling with creating an online course curriculum in the first place, check out our past blog post here.
The more work you put into your online course’s curriculum, the better the learning experience will be for your audience.
Pro Tip: Try breaking your content down into shorter modules or lessons when creating an online course. People learn best when they’re given bite-sized information they can easily remember. Also, remember to use visuals, diagrams, and graphics to help explain or illustrate more complex topics. This will do wonders to keep learners engaged. Speaking of keeping learners engaged…
An Engaging and Supportive Learning Environment
Keeping your audience members feeling engaged, excited, and supported throughout your online course is no small task, but it’s a key ingredient to its success.
We like to advise our clients to create accessible, straightforward course materials to supplement the learning experience throughout the course. Think worksheets, small reading passages, activities, and an occasional (and optional) homework assignment!
Also, we strongly recommend finding a way to encourage communication and collaboration between your students. Creating a forum or a page that allows your audience to ask questions, share their thoughts on assignments, provide feedback, and help each other understand difficult concepts will not only help drive engagement for your course, but will create a sense of community.
Periodic Assessments Throughout the Course
If this step seems a little daunting to you, don’t worry. We understand that any kind of test can feel intimidating. However, short quizzes delivered quickly after a learner encounters material in a course is a great way for your audience to check their knowledge—and to catch any misunderstandings before they become ingrained. Also, when they pass a quiz, it can be the confidence boost they need to keep going!
Creating an Online Course – Made Easy
Creating an online course is one of the best ways out there to connect with more people, stimulate more business for your company, and spread knowledge and interest about your industry. If you’re looking to get started on creating an online course your audience will love, our team here at One Forty Films has the skills, experience, and expertise to get it done right.
