In today’s world, more and more people are turning to online courses as a way to learn and teach. In fact, many people in varying industries are turning to online course videographers for help in filming an online course because it’s a great way to share expertise in your field. However, while it is a great marketing and development tool, it can be a pretty big undertaking. But with the right guidance and videography team by your side, you can create an engaging and useful course that will keep students coming back for more.
Identify Your Target Audience & Develop Objectives Accordingly
The first step in creating an effective online course curriculum is to identify your target audience. Who are you trying to reach?
After you identify who your target audience is, take it a step further and get to know what they need. It’s imperative that you deeply understand your target audience’s desires and pain points so you can develop a course that comprehensively addresses their needs. As an online course videographer, we always tell our clients that the reason anyone buys an online course is to get from point A to point B, and that their course should act as the vehicle that gets them there.
Now, you may be asking yourself…how exactly am I supposed to narrow down my target audience’s pain points? While there are a ton of places to look on the internet, we’ve found the following to be the most useful when making an online course:
- Facebook Groups
- Subreddits
- Answer the Public
- Send a survey or a poll out to your current audience
Solidify What the Ideal Student Transformation Should Look Like
Determining your students’ transformation before filming an online course requires thinking about what your course will ideally do for each student. For example, after taking your course on owning a small restaurant business, your students will go from struggling restaurant business owners to thriving ones. Having a good idea of what you want your student transformation to look like will help substantially with structuring your course properly.
Dive into Marketplace Research
Now that you know who your target audience is, what they need, and what you want their journey through your online course to look like, it’s time to delve into some marketplace research. In other words, this is where you see what your competitors are up to and whether there are other online courses out there that cover the material you want to cover. Oftentimes, there will be an online course available that tackles the same subject matter that you want to with your online course. If you find that this is the case, don’t sweat it! Leverage this opportunity to determine how to differentiate your course from what is already in the marketplace.
Roll Up Your Sleeves—It’s Planning Time!
Now that all the foundational pieces are in place, it’s time to assemble all the info you’ve gathered into a digestible, organized format. Start by creating outlines for each lesson plan; this will help keep track of all the material that needs to be covered in each lesson. Next, consider dividing longer lessons into smaller chunks so they don’t seem overwhelming or intimidating for students. Finally, think about adding activities (such as quizzes or projects) that will help reinforce key concepts from each lesson plan and make the learning process more fun and engaging for students.
Our Team Makes Filming an Online Course Easy
If you’re dedicated to creating an incredible online course curriculum, our team has a few more key tips and tricks for you! Check out our latest video for all the nitty gritty details.
Helping clients take on the process of filming an online course is our bread and butter. We have ample experience in crafting compelling, quality online courses for all different kinds of companies. If you’re feeling overwhelmed at the prospect of trying to prepare, shoot, edit, and release your online course on your own, rest assured that you can count on our team to help.
